Unless you’ve been living underneath a rock, you might have overheard the speculative rise of Beyond Meat, Inc.(NASDAQ: BYND) or you might have seen an ad as you drove by a fast food restaurant utilizing Beyond Meat.

In the focus towards plant based foods and rise in vegetarians, Beyond Meat, a leader in plant-based meat, today announced its latest groundbreaking product, Beyond Beef®, will start to hit retail shelves nationwide later this week. Beyond Beef is a new plant-based ground meat made without GMOs, soy or gluten designed to deliver the same versatility, meaty texture and juiciness of traditional ground beef.

Beyond Beef is designed to not only look, cook and satisfy like traditional ground beef, but also to be versatile enough to be used in any ground beef recipe including tacos, dumplings, Bolognese, sliders and more. Made with a blend of pea, mung bean and rice proteins, Beyond Beef delivers the meaty taste and texture of beef, along with marbling intended to melt and tenderize for a satisfying and delicious at-home cooking experience.

“We are thrilled to introduce consumers to our latest product innovation, Beyond Beef,” said Ethan Brown, Beyond Meat Founder and CEO. “This plant-based ground meat allows consumers to enjoy all the culinary versatility of ground beef, with the added nutritional and environmental benefits of eating plant-based meat.”

The unique blend of proteins makes Beyond Beef a complete protein source with 20g of protein per 4oz serving. Other product highlights of Beyond Beef include:

  • Marbling designed to melt and tenderize like traditional ground beef
  • Versatile enough to use in virtually any ground beef recipe, enabling consumers to enjoy the dishes they love, while enjoying the nutritional and environmental benefits of eating plant-based meat products
  • Neutral flavor and aroma profile to serve as a blank canvas for any seasoning or cuisine
  • 25 percent less saturated fat than traditional ground beef; 6g per serving
  • Non-GMO Project Verified
  • No soy or gluten
  • OK Kosher Certified