Distinctive Assets Celebrates Twenty Years of Producing Official Grammy® Swag

Presenters & Performers Once Again Treated to Fabulous Gifts

Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, will produce the one and only official backstage GRAMMY® Gift Lounge for the twentieth time! The legendary show’s presenters and performers such as Miley Cyrus, Red Hot Chili Peppers, Camila Cabello, Cardi B, Shawn Mendes, Janelle Monáe, and Alicia Keys will be treated to a bevy of thank you gifts in acknowledgment and appreciation of their participation.  

“We are so proud to celebrate two decades of creating amazing GRAMMY gift magic,” says Distinctive Assets’ founder Lash Fary.  “While what we do is a very small part of a very big show, we have so much fun putting together this gift bonanza and love witnessing the effusive response from some of the most talented people in the world.”

The GRAMMY Gift Lounge will be open to presenters and performers during three full days of rehearsals.  This year’s gift lounge is once again presented by MTG, a global product innovator,who will be gifting their contouring ReFa CAXA RAY beauty roller and transformative COLLAGEN ENRICH beauty beverage.  Other #GRAMMYGiftLounge selections will include 23andMe Health + Ancestry Service; World Qreators Japanese Meditation Zen “Ishiki” VR/360 experience; Alpha Priority Worldwide VIP airport greeters + ground transportation services;gluten-free, dairy-free, naturally-sweetened, guilt-free chocolate from Good Girl Chocolate; Grossé Japan award-winning museum-quality costume jewelry; It’s a 10 Haircare salon-quality hair dryer, He’s a 10 Men’s Collection and Miracle Blow Dry Collection; Millianna feather cuffs and shoewelry; Neoteny Anti-Aging Skincare gift sets from Dr. Lawton Tang; a year’s supply of Oxygenetix breathable oxygenating foundation; PRSVR stylish men’s, women’s and children’s premium apparel; Source Naturals nutritional supplements; and truth “Don’t Get Played” gaming gift sets.

Talent will also haul away a preassembled GRAMMY Gift Bag filled with a diverse portfolio of brands ranging from fun to functional.  The #GRAMMYGiftBag will include items from Art by Andrea Trantham, Bedding Bandz, Biblical Threads, Blazon, Blue Diamond Almonds, Blush & Whimsy, Bob’s Better Bars, Bombas, Chocolates by Maria, City Threads, CloSYS Oral Care, Complete Nutrition Prime DRIVE, Crème of Nature, Detoxwater, EggMazing, Golden Door, GRAMMY Museum, Inspire Me Bracelets, Instytutum, Joico, Knotty Floss, Kusshi, Longbottom & Co., Love Is Stronger Than Hate, Lumene, Manuka Honey, Modern Pet Portraiture by Diana Lundin, Movemints, Music Connection, My Creative Candle, Naipo, Old Spice Fresher Collection, Optimum Nutrition, Organic Hair Care, Patchology, Pepperidge Farm Milano, Pinkfong Baby Shark Song Doll, Rockstar Jewelry, Safety Dog Leash, Salix Lotion,  San Clemente Cookie Dough Co., Saturday Samurai Apparel, Sherry Ratay, Shorebags, smartDOT, Sofi La Fleur, Sonya Dakar, Soul Shropshire, Southern Wicked Lemonade, Stash, Steam Clip, Still Standing Spray, StiQit, Sue Phillips of Scenterprises, Sumptuous Lollies, Sutra Beauty, SWAK by WowWee, TAPS for Hope, The Beauty Book for Brain Cancer, The Gods, The Green Garmento, Tom’s of Maine, Tru Niagen, 23andMe, Unfiltered: How To Be as Happy as You Look on Social Media, VEA Proactive Hydration, Vital Proteins Collagen Creamer, Walni Clothing, Wondrous Oral Care, and Zippy Paws.

Guests attending the official GRAMMY Celebration® will also score in the swag department thanks to LA’s newest fashion force PRSVR.  This year’s signature Celebration gift will be PRSVR’s chic vegan leather Stash Box, which will come pre-stashed with the innovative new SmartDOT which absorbs harmful radiation from cell phones. 

The GRAMMY Awards will be held on Sunday, February 10, 2019, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network at 8 p.m. ET / 5 p.m. PT.

About Distinctive Assets                                                                                                                                           

Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive resume of prestigious events that includes the GRAMMYs®, Latin GRAMMYs®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.

About the Recording Academy®                                                                                                                                 

The Recording Academy™ represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards®—music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.

Leave a Reply