MUSIC CHOICE AND THE COUNTRY MUSIC ASSOCIATION EXPAND PROMOTIONAL PARTNERSHIP FOR 2015
CMA Content to Appear on Music Choice Video On Demand and Music Channels
NASHVILLE – The County Music Association continues its strategic promotional partnership with Music Choice, the No. 1 free video on demand provider in the U.S for 2015. The partnership kicks off today with CMA Music Festival content appearing on Music Choice On Demand, Music Choice Music Channels, the Music Choice app, and MusicChoice.com. As part of the partnership, Music Choice will promote CMA content through 2015 for marquee events including “The 49th Annual CMA Awards” and “CMA Country Christmas.” Music Choice is available in 50 million homes nationwide.
To kick off the promotional partnership, CMA and Music Choice will join forces to promote “CMA Music Festival: Country’s Night to Rock,” which airs Tuesday, Aug. 4 (8:00-11:00 PM/ET) on the ABC Television Network. On Music Choice Video On Demand, a top-level CMA Music Festival category will be available featuring behind-the-scenes content from this year’s CMA Music Festival as well as music videos from Little Big Town, Sam Hunt, Carrie Underwood, Luke Bryan, Florida Georgia Line, and many more. Music Choice’s Today’s Country Music Channel will also feature a CMA Music Festival takeover leading up to the special from Aug. 1-4. CMA Music Festival artist facts and images will appear across Music Choice’s Pop Country, Country Hits, and Today’s Country Music Channels. CMA Music Festival programming will also takeover the Today’s Country: NASH TV Video Channel (available via the app or MusicChoice.com), featuring music videos and original content from CMA Music Festival artists.
For more information on Music Choice log on to musicchoice.com.
About CMA Music Festival: The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the now legendary Festival has become the city’s signature music event with a daily attendance of more than 87,000 from every state and two dozen foreign territories. This is the 12th consecutive year that the event has been filmed for a network television special, a feat no other music festival has achieved. “CMA Music Festival: Country’s Night to Rock” is executive-produced by Robert Deaton.
About Music Choice: Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to MusicChoice.com | Twitter: @MusicChoice | Facebook: facebook.com/MusicChoice.