Vet Tix Unveils First Television Public Service Announcements
Reveals a unique way to show appreciation for veterans and members of the military, helping them reduce stress and stay engaged with their local communities.
LAS VEGAS, April 15, 2016 /PRNewswire/ — 2016 NAB Show — Veteran Tickets Foundation (Vet Tix) will be launching its first national television public service announcements (PSAs) in Las Vegas at the National Association of Broadcasters (NAB) Show at booth NU3. The two PSAs, titled “Give the Experience” and “I Gave Thanks,” are aimed at showing appreciation for veterans, active duty military and family members of those killed in action (KIA) by helping them attend sporting events, concerts, performing arts and family activities. Attending these events reduces stress through entertainment, strengthens family bonds, builds positive, life-long memories and encourages service members to stay engaged with American life and local communities.
Vet Tix is ranked as the leading nonprofit organization per Great Nonprofits and has distributed over 1.9 million tickets since 2008. These tickets were shared with over 350,000 Vet Tixers including veterans, active duty military and family members of those killed in action (KIA). The tickets are generally donated by individuals, professional and college sports teams, companies, amusement parks, concert performers and theater producers. 560,000+ tickets were donated in 2015 alone.
Vet Tix Chief Marketing Officer Al Maag said, “Vet Tix makes an incredible difference in lives of our military families by helping them to attend events. We found in our recent survey that 79% of respondents couldn’t afford these simple pleasures prior to Vet Tix. While the concert or sporting event they attend only lasts a few hours, the memories will last a lifetime. We are giving something to those who have gave.”
Maag continued, “Our television, radio and print PSA objectives are simple – to tell our story to attract more veterans to join the Vet Tix family for free, and encourage more ticket donations and sponsorships.”
The PSAs were produced in a variety of lengths: 60, 30 and 15 second spots by Amy Sestito and Jillian Swartz of PSA3 in New York with Three-Agency in Phoenix, Ariz.